Do you have a website, but no idea how to use it? Have you ever had the opportunity to learn about SEO? If you haven't then you must research it! SEO (Search Engine Optimization) is the top factor businesses must consider when designing their website.
What is SEO?
SEO is how you are listed in Google or how well your site is being discovered online. It is crucial for those who have websites, whether you know it or not. Most people do not budget enough funds in their marketing plan for their websites and that hurts them! How you appear on Google is the method by which people are finding you. The investment you make in your business's website can benefit you over the long term.
Where do I get started?
If you have an WordPress website SEO is very easy to set up on your site! There's a plugin you can download called Yoast SEO. Yoast is an extremely simple tool that will help companies get ranked for keywords! After downloading Yoast then, visit each page that is on the back end of you website and choose the keyword that you want to rank for on that page.
Keywords
Keywords can either make or break your site. By using Google Analytics it is possible to find the keywords that will help your page rank well on Google. Spend some time researching your keywords and choose wisely. When using Google Analytics you will find a couple of different numbers. Don't stress! The primary thing to be focused on is the competition for your chosen keyword. When you choose a key word, Google Analytics will tell you how competitive the market for that keyword is. Be careful. If you are not a huge corporation and you pick an extremely competitive keyword it is likely that you will not be ranked. Enter your keyword, and search for a related keyword that has the "low" competition level.
Another point, do not utilize your keyword several pages. If you choose a keyword on one page, be sure to research a similar keyword however, not exactly. The same keyword on more than one page can result in your pages fighting for the top position. Your pages will work against each other in order to rank and will most likely not get any rankings in any way.
If you must utilize that same phrase, make one page a "capstone" article page. This will separate the most important page from the page with the similar keyword. However, only do this if you NEED to.
SEO Ranking as well as SEM Rush
Once you have your keywords, you must to track how they are doing. My preferred website to do tracking this process is SEM Rush.
SEM Rush will allow you to track how your pages are ranking on Google. Try to do a report before you start finding keywords, so you can compare how it started to how it is performing after all the effort. The best thing to do is run a report once a week. This will allow you to monitor the performance of your keywords. SEM Rush will also run additional reports for you. It will tell you if you have any broken backlinks or need to create alt text for your images. These factors will aid in improving your SEO ranking.
Wrap it up
It is essential to run all the reports necessary and study SEO. SEO is a Crevand LLC huge factor in marketing and can be a major boost to your website. By investing in SEO will help you drive many visitors, both old and new, to your page! Study up and read articles because this is going to transform your business!